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APC Announces TradeOff Tools™—Web-based Applications
that Simplify the
Data Center Decision Making Process

New Tools Enable Customers to Experiment with Numerous Scenarios to Validate Overall Design Choices  

 Manila, Philippines – July 1, 2008 – APC, a global leader in integrated critical power and cooling services, today announced the debut of APC TradeOff Tools™, new Web-based applications with easy-to-use interfaces designed for use in the early stages of data center concept and design development.  By enabling data center professionals to experiment with various scenarios regarding virtualization, efficiency, power sizing, capital costs, and other key design issues, APC TradeOff Tools break down major data center planning decisions into a series of smaller, more manageable decisions.  Use of these tools helps validate, through modeling, the overall design of a data center.

“Customers need to make many key decisions during any data center project, and they do not always have the necessary information to guide them,” said Carl Cottuli, vice president of APC’s Data Center Science Center.  “Many of their concerns are not addressed by configuration tools because they occur early in the concept selection process.  With the introduction of APC’s TradeOff Tools, when a roadblock arises, the data center decision maker can easily find a tool to deal with their specific issue, get a quick answer, and continue on in the concept selection process.”

The seven tools are currently available on the http://tools.apc.com section of the APC Web site.  They include:

 Carbon Calculator

Illustrates how changes to a data center’s location, efficiency, and power load can impact carbon dioxide emissions and the electric bill.  This provides management with a general indication of how “green” their data center is today and how “green” it could be.

Energy Efficiency Calculator

Profiles a data center and calculates the resulting efficiency and electrical cost based on data center characteristics.  Users can then understand the impact each key data center decision has on the data center’s efficiency.
 

Capital Cost Calculator

Identifies key data center physical infrastructure parameters and calculates capital costs based on those parameters.  This allows data center users to judge how changes to data center location, IT load, and cooling and power infrastructure can impact overall capital costs.
 

Virtualization Energy Cost Calculator

Comprehends IT and physical infrastructure characteristics and calculates energy savings resulting from the virtualization of servers.  This allows the user to test the impact of virtualization and various physical infrastructure improvements on their data center floor space and on their energy consumption.
 

Power Sizing Calculator

Defines basic characteristics of the IT load and calculates how much utility input power would be required to support such a load.  This provides users with a general idea of how much power in kilowatts they will need to run their data center.
 

InRow™ Containment Selector

Generates a prototype rack and row cooling configuration based on the user’s preferences and the physical constraints of the room.  This provides the user with their optimal InRow cooling containment configuration.

AC vs. DC Calculator

Compares four different AC and DC power distribution architectures and calculates their respective efficiencies.  This allows the user to make an educated decision on the optimal architecture for their data center. 
 

APC’s Data Center Science Center (DCSC) designed the APC TradeOff Tools.  The DCSC team of engineers and analysts researches data center issues and helps develop design and learning tools that assist data center professionals in managing their data centers.  For more information about APC and the TradeOff Tools, please call 800-877-4080 or visit APC’s Web site at www.apc.com.

 

About APC 

            In February 2007, APC and MGE UPS Systems combined to form a $3.5 billion (€2.4 billion) Critical Power and Cooling Services business unit of Schneider Electric.  The Critical Power and Cooling Services division offers the industry’s most comprehensive product and solution range for critical IT and process applications in industrial, enterprise, small and medium business and home environments.  The company’s solutions include APC’s InfraStruXure® data center architecture, the industry’s most comprehensive integrated power, cooling, and management solution.  The company’s products also include APC and MGE-brand uninterruptible power supplies (UPS), along with APC-brand precision cooling units, racks, and design and management software.  Backed by the industry’s broadest service organization and an industry leading R&D investment, the company’s 12,000 employees help customers confront today’s unprecedented power, cooling and management challenges.  Schneider Electric, with 112,000 employees and operations in 190 countries, had 2007 annual sales of $25 billion (€17.3 billion). For more information on APC, please visit www.apc.com.  All trademarks are the property of their owners.

Media:

For more information please contact:

Attention:

Mel Dominguez

Gerilyn Baltan

Dominguez Marketing Communications, Inc.

APC-MGE Philippines

Tel - 897 7088 / 890 3766

Tel – 899 6690

mel@dominguez.com.ph

 Gerilyn.Baltan@APCC.com