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Our Key People



 

Justine Agnes Bonilla
Senior Account Manager

 

Expertise: Corporate and marketing communications for multinational and mid-range IT companies; coordination and implementation of corporate and media-related activities; media relations crisis management; writing, editing and creatives.

 

Skills/Experience:  Justine brings with her nine years of combined and honed experience in journalism and public relations, kicking off her career as a reporter for the ChannelWorld Philippines, a now-defunct sister publication of ComputerWorld Philippines. After her three-year media stint, she crossed over to public relations with The Partners Group, where she started out as a writer and then moved on to become an account manager, handling key IT and non-IT accounts.

 

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Sheila Rada

Account Director

 

Expertise: Corporate communications and PR crisis management; information technology public relations; audio-visual production and photography.

 

Skills/Experience: Sheila serves as the agency’s Account Director. After her nine-year stint with the firm, she moved to publicly-listed technology company IPVG Corp where she served as Head of Corporate Communications for three years. Now back at Dominguez, she oversees the training of new PR Associates and at the same time manages several of the firm’s key accounts. She is a graduate of AB Communications from the University of the Philippines (Diliman), and lends her expertise in the field of photography and audio-visual communications.

 

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Francis Lubag

Account Manager

 

Expertise: Corporate and marketing communications for multinational and mid-range IT companies; coordination and implementation of corporate and media-related activities; media relations; writing and editing.

 

Skills/Experience: Francis serves as the agency’s Account Manager. He started his association with the company while a student as an intern and later as a freelance writer. Graduated cum laude at the University of the Philippines-Diliman with a degree in Journalism, he has previously worked for a locally-based business magazine and is occasionally invited to conduct journalism seminars and workshops.

 

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Jan Norma Penilla

PR Associate

 

Expertise: Research and analyses services for large and mid-scale clients; coordination and implementation of corporate and media-related activities; media relations; graphic design and audio and video production.

 

Skills/Experience: As a PR Associate for the agency, Jan is responsible for media distribution of press releases. She also assists in maintaining and strengthening a good relationship between the client and the media. Jan is also in charge of the comprehensive and daily monitoring of news relevant to the client. She is an AB Advertising graduate of Colegio de San Juan de Letran and has worked as a concept writer for an advertising agency.

 

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Eiroll Manalo        

PR Associate

 

Expertise: Research and analyses services for large and mid-scale clients; coordination and implementation of corporate and media-related activities; media relations; writing, editing and audio and video production

 

Skills/Experience: Eiroll is a PR Associate for the agency. He is responsible for writing and editing of press releases. He also assists in maintaining and strengthening a good relationship between the client and the media.  Eiroll is also in charge of the comprehensive and daily monitoring of news relevant to the client. He earned his AB Journalism degree at the Manila Times School of Journalism and has worked as a copywriter and web content editor for an international contact center company.

 

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