Mel Dominguez
President and CEO

Expertise:  Corporate crisis and issues management; information technology communications; public relations, marketing and events management consulting; market intelligence/research consulting.

Skills/Experience:  Mel is one of the pioneering and respected public relations practitioners in the Philippines, having more than 15 years of PR and marketing experience tucked in her belt and with particular focus on information technology (IT). A journalism graduate equipped with extensive training acquired here and abroad, her noted PR experience is marked by her lead in the launching and establishing Hewlett-Packard here in the Philippines.

Mel likewise has broad experience in consultancy, with particular know-how in handling media trainings for CEOs and top-level managers for IT and mainstream companies to help them prepare for various media interactions such as one-on-one interviews, press conferences and the like, allowing for a more comfortable relationship with the press. She also played a significant role in several crisis management situations that helped prevent sensitive issues from being overblown by media hype.

Idel Esagunde 
Operations Manager/HR PR Specialist

Expertise:  Human Resources; market intelligence and research consultancy; public relations, marketing and events management consulting.

Skills/Experience: Idel serves as the agency’s Human Resources and Administration Manager, primarily overseeing the agency’s human capital and strategic development.

Her 17 years of experience in HR management in the IT and manufacturing services industry compliments her playing a secondary role of an Account Manager for key IT companies, particularly in dealing with the clients’ internal PR and HR issues and crisis management, being able to view from top-level management to an employee standpoint.

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